Hi! I’m Alicia

I help busy women stop putting themselves last and build simple, sustainable consistency with structure and accountability so they feel better, stronger and more in control without adding more overwhelm.

Through 1:1, small group or corporate coaching, I show women ways to add simply daily habits into their routine that will help them get more of what they want, less of what they don't without overly complicated systems.

My coaching is for you if:

• You are a driven, capable woman with a full plate: work, kids, relationships, housework and the mental load that comes with managing all of those things. 

• You're motivated and want to feel better, but your life is loud and demanding

• You're not lazy — you're overwhelmed, inconsistent, and running on stress + willpower

• You've tried “quick fixes” and random plans, but nothing has felt sustainable

Do you struggle with any of the following? 

• Overwhelm + decision fatigue: “I don’t even know where to start.”

• Inconsistency: Starts strong Monday… falls off by Thursday… resets again next week.

• Putting yourself last -and feeling guilty either way: Guilty when you prioritizes yourself, resentful when you don’t.

• No structure that fits your life: You need a simple plan that works inside chaos, not a perfect routine.

• Stress + burnout patterns: Always on, rarely recharging; you feel like you're in survival mode.

• Health frustration: Low energy, poor sleep, mood swings/irritability, weight that won’t budge (or changes that feel harder than they “should”).

• All-or-nothing thinking: If you can’t do it perfectly, you may not do it at all.

• Lack of accountability/support: You may do better when someone is guiding, checking in, and helping you course-correct without shame.